Hotel Towels
Trusted By Leading Hotels

Get hotel towels for durability, luxury, and guest satisfaction.  reducing replacement frequency and helping hotels control operation costs.

Maximize Your Hotel ROI
Complete Hotel Towel Collection

We manufacture a full range of hotel towels to support standard room setups, spa service, and facility operations. Each category is available in customized sizes, GSM, and finishing options.

Bath Towel

The cornerstone of guest bathroom amenities. Designed for full-body drying with maximum absorbency

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Hand Towel

Essential for vanity areas and guest convenience. Quick-drying and perfectly sized for hand and face use.

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Face Towel

Compact and absorbent for facial care. Often provided in sets with bath and hand towels for complete guest amenity packages.

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Make-up Towel

Towels for makeup removal that hide cosmetic stains while maintaining softness.

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Pool Towel

Extra-large and durable for poolside and beach use. Engineered to withstand chlorine, saltwater, and frequent laundering.

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Bath Matt

Heavy-weight floor protection with superior water absorption. Non-slip backing available for safety compliance.

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what are hotel towels

What Are Hotel Towels

Hotel towels are designed for high-frequency, high-temperature, industrial laundry environments for hotel use. hotels require towels that maintain softness, whiteness, absorbency, and shape even after being washed multiple times a day. they are typically made from 100% cotton or cotton blends. Choosing the right hotel towel impacts your Guest experience, Brand image, and operation cost.

Get Right Materials for Your Hotel Towel

The material you select directly affects a towel’s absorbency, durability, whiteness retention, and long-term operating cost. Below are the most commonly used materials for hotel towels. Choose based on your property type, laundry capacity, and budget.

Product Category Core Material Craftsmanship Recommended GSM (Grams per m²) Branding Method Guest Experience Hotel Positioning
Luxury Collection
100% Long-Staple Cotton (Egyptian/Pima)
Combed/Ring-Spun Yarn
600 – 700+
Embroidered Logo Uses high-quality thread, signifies premium status.
Extremely soft, heavy, and plush with superior absorbency. Offers top-tier luxury and comfort.
5-Star, Luxury Resorts
Premium Collection
100% Combed Cotton
High-twist yarn for enhanced durability
500 – 600
Embroidered or Woven (Jacquard) Logo. Jacquard weaving offers a cost-effective yet quality branding solution.
Full-bodied, soft feel, excellent absorbency, durable and easy to maintain. Reliable quality.
Mainstream 5-Star, Upscale Business Hotels
Standard Collection
100% Cotton or Cotton-Polyester Blend
Good fundamental construction
400 – 500
Woven (Jacquard) or Printed Logo Jacquard is more durable; printing offers more color options at lower cost.
Provides comfortable, practical performance, balancing cost and guest satisfaction.
Mid-scale, Select-Service Hotels
Economy Collection
Standard Cotton or High-Percentage Blends
Plain weave
300 – 400
Printed Logo or Unbranded Focuses on core functionality and cost control.
Lightweight, quick-drying, highly durable. Meets basic requirements for cleanliness.
Economy, Limited-Service Hotels
ECO Collection
Bamboo Fiber / TENCEL™
Eco-friendly & Biodegradable /Naturally Antibacterial
450 – 550
Embroidered or Woven (Jacquard) Logo. Complements the natural and premium image of the material.
Uniquely smooth and cool touch, fast-drying and breathable. Promotes wellness and sustainability
Boutique Design Hotels, Spa Centers

Material Comparison Table

Material Type Absorbency Softness After Washing Durability (Wash Cycles) Whiteness Retention Usage Reference
100% Cotton
Good
Medium
200–250
Good
3–4 star hotels
Combed Cotton
Very Good
High
250–350
Very Good
4–5 star hotels
Long-Staple Cotton
Excellent
Very High
300–400
Excellent
Long-Staple Cotton
Bamboo Blend
Very Good
High
200–300
Good
Spas & humid environments

Standard Hotel Towel Sizes Reference

Hotel towels must follow standardized sizing to ensure consistency across guest rooms and efficient housekeeping operations. Below are the most commonly used international hotel towel sizes. Hotemax can also customize the size based on your requirements

Towel Type Common Size (cm) Common Size (inches) Primary Use & Characteristics
Face/Hand Towel
30-35 x 50-60
12″-13″ x 20″-24″
Used for washing the face and hands. The most basic towel.
Bath Towel
70-80 x 130-150
27″-31″ x 51″-59″
The core towel used for drying the body after bathing. The larger the size, the stronger the sense of luxury.
Bath Mat/Foot Rug
50-60 x 70-100
20″-23″ x 28″-39″
Placed on the bathroom floor for slip resistance and absorption. Typically thick with short, dense loops.
Washcloth
30-35 x 30-35
12″ x 12″
Multipurpose: placed by the sink for hand drying or used in hotel spas
Beach Towel
100 x 170 or larger
39″ x 67″ or larger
Primarily used by the pool or beach. Very large size, with richer patterns and colors.

Hotel Towels vs Retail Towels

Hotel towels are engineered for commercial operations, not home use. Below are the key differences that matter to hotel procurement teams and directly affect operating cost, laundry efficiency, and guest satisfaction.

Durability for Industrial Laundering

  • Hotel: Survives 100-120 washes at 75-90°C with industrial detergents
  • Retail: Designed for 40-60°C home washing, fails after 50-70 commercial cycles

Why it matters: Industrial laundry is 3x harsher than home machines. Wrong towels = frequent replacement.

Absorbency vs Drying Speed Balance

  • Hotel: Optimized for quick drying (4-6 hours) to maximize laundry throughput
  • Retail: Prioritizes maximum absorbency, often takes 8+ hours to dry

Why it matters: Slow-drying towels create laundry bottlenecks and increase energy costs.

Batch Consistency

  • Hotel: Color matching within ±2% across 5,000+ piece orders
  • Retail: Batch-to-batch color variance acceptable

Why it matters: Mismatched towels look unprofessional. Large orders need a uniform appearance.

Construction Standards

  • Hotel: Reinforced double-stitch hem, pre-shrunk fabric, commercial-grade dyes
  • Retail: Standard hemming, minimal pre-treatment, decorative focus

Why it matters: Retail towels fray, shrink 5-8%, and fade rapidly in hotel operations.

Hotel Towels & Retail Towels Comparison

Feature Retail Towels Hotel Towels
Wash cycles
50-70
100-150
Wash temp
40-60°C
75-90°C
Drying time
8-10 hours
4-6 hours
Shrinkage
5-8%
<2% (pre-shrunk)
Batch consistency
Variable
±2% tolerance

Custom Hotel Towels
Match Your Brand Standards

Hotels often require towels that fit specific brand guidelines, room standards, laundry capacity, and guest experience goals. We provide a full range of customization options to support these operational requirements.

GSM Customization

Choose the towel thickness based on hotel grade and laundry capacity. Lower GSM dries faster; higher GSM delivers a premium guest feel.

Size Customization

All towel sizes can be adjusted to match hotel room standards or existing inventory, ensuring consistent room setup across all properties.

Weaving & Border Options

Select plain weave, dobby borders, or jacquard patterns depending on your required durability, appearance, and brand style.

Logo Branding

Add your hotel logo through woven jacquard or embroidery. Both methods maintain clarity after repeated industrial washing.

Color Matching

White is standard for housekeeping efficiency, but we also offer Pantone-matched colors for spa, pool, and gym departments.

Packaging Customization

Choose individual polybags, vacuum-pack sets, or recycled packaging. Ideal for new hotel openings, room-setup programs, and retail sets.

Functional Treatments

Optional antibacterial, quick-dry, bleach-safe, or low-lint treatments enhance hygiene and performance in heavy-use hotel environments.

Real Results from Real Hotels

The Ritz-Carlton Berlin

Hotemax Customized luxury bedding meeting Ritz-Carlton’s exacting standards while reducing the hotel textile costs. Enhanced durability extends replacement cycles.

Four Seasons New York

Hotemax made tailored bedding and bath program with rigorous quality controls increased guest satisfaction scores while maintaining consistent luxury standards across all 368 rooms

Westin Bali Resort

Hotemax developed Specialized tropical-climate textiles with enhanced moisture-wicking and fade resistance. Reduced replacement frequency despite challenging humid environment.

6 Steps to Get Custom Hotel Towels

It is simple to work with Hotemax, from inquiry to delivery in 6 steps to get the hotel towels that meets your requirements.

Step 1

Inquiry & Quotation

Share your requirements (quantity, towel type, customization needs). We provide detailed quote and recommendations.

Timeline: 1-2 days

Step 2

Sample Production & Approval

We produce samples based on your specs. You review and approve (or request revisions). Includes shipping time.

Timeline: 10-15 days

Step 3

Order Confirmation & Deposit

Finalize specifications and pricing. Sign contract and pay agreed deposit to start mass production.

Timeline: 1-2 days

Step 4

Mass Production

Production begins after deposit received. Weekly progress updates with photos. Quality control at each manufacturing stage.

Timeline: 25-35 days

Step 5

Final Inspection & Balance Payment

Complete quality inspection before shipment. Third-party QC available. Pay the rest balance to arrange shipping.

Timeline: 2-3 days

Step 6

Shipping & Delivery

We arrange shipments according to your requirements and provide tracking information. Documents and Customs clearance support available.

Timeline: 20-40 days (sea) | 5-10 days (air)

Hotel Towel Production Process

We follow a controlled, step-by-step manufacturing process to produce hotel towels that stay soft, absorbent, and consistent across every order.

Trimming yarns

Loose fibers are trimmed to keep the yarn clean and uniform before weaving, ensuring consistent loop quality.

Weaving fabric

Automated looms weave the towel base fabric with controlled tension to achieve stable GSM, width, and loop structure.

Bleach

Fabric undergoes controlled bleaching to achieve the required whiteness level and improve color consistency for hotel standards.

Terry clipper

The terry clipper evens out the towel surface by trimming excess loops, giving the towel a smooth, uniform appearance.

Cutting

The woven fabric is cut into precise towel sizes according to the required specifications for bath, hand, and face towels.

Sewing

Edges are stitched with reinforced hemming to prevent fraying during repeated industrial washing and drying.

Quality Checking

Each towel is inspected for size accuracy, whiteness, GSM, loop integrity, and sewing quality before packaging.

Package

Towels are folded and packed according to hotel requirements—bulk, polybag, or carton—for export-ready shipment.

Quality Guaranteed

Our QC system ensures consistent size, weight, whiteness, and durability across every production batch.

Incoming Material Inspection

We check cotton fiber quality, yarn strength, moisture rate, and color consistency before production begins.

GSM & Size Verification

Each batch is tested for GSM weight and towel dimensions to maintain ±3% tolerance for hotel-standard consistency.

Whiteness & Colorfastness Testing

We measure whiteness levels and conduct colorfastness tests (to washing, rubbing, and chlorine) to ensure towels stay bright after daily hotel laundry cycles.

Absorbency Test

Towels undergo water absorption tests to confirm fast soak-in time and stable loop performance.

Wash Durability Test

Samples are washed multiple times at high temperature to evaluate shrinkage, loop retention, and softness over lifespan.

Stitching & Hem Strength Check

We test tension on hems and corners to ensure reinforced stitching withstands industrial tumble drying.

Visual Inspection

Every towel is checked manually for defects such as loose threads, uneven loops, stains, or weaving marks.

Metal Detection

Ensures no broken needles or metal fragments remain in finished goods—important for hotel laundry safety.

Final Packing Inspection

Cartons are checked for correct labeling, packing method, moisture protection, and export-readiness.

Why Global Hotels Choose Hotemax

We’re not just another supplier—we’re your strategic partner in delivering exceptional guest experiences through reliable, high-quality bed linens that perform beautifully wash after wash

Direct Factory Pricing Without Quality Compromise

We control every production step in-house—from weaving to stitching—so you get consistent hotel-grade towels at competitive factory prices.

Fast Production & Reliable Delivery Timelines

Automated looms, stable raw materials, and efficient scheduling allow us to deliver on time for both new hotel openings and urgent replenishment orders.

Complete Customization for Your Brand Identity

Customize GSM, sizes, colors, weaving, borders, and logos to match your hotel standards and create a consistent guest experience.

Dedicated Support from Quote to Delivery

Our team supports you through sampling, testing, production, QC, and shipping to ensure a smooth, worry-free procurement process.

Your Trusted Hotel Towel Manufacturer in China

Hotemax is a reliable hotel linen manufacturer based in China, with 16+ years of experience in hotel towels, We offer stable quality, strong production capability, full customization and on-time delivery for global hotel clients.

16+

Years of experience

3

Professional Factories

1000+

Skillful workers

500+

Global hotel clients

Hotel Types We Serve

Tailored towel solutions for different property types and guest expectations.

5-Star Luxury Hotels

Guests expect premium weight and softness. Higher GSM justifies luxury positioning and room rates.

Recommended Configuration

4-Star Hotels & Business Hotels

Balance quality and operational costs. Standard sizing reduces laundry time and replacement expense.

Recommended Configuration

3-Star & Mid-Range Hotels

Cost-efficient without compromising functionality. Suitable for business travelers and budget-conscious guests.

Recommended Configuration

Boutique Hotels & Design Properties

Brand consistency matters. Unique design elements create memorable guest experience.

Recommended Configuration

Spas & Wellness Centers

Spa guests prioritize softness and absorbency over quick-dry. Premium towels enhance treatment experience.

Recommended Configuration

Serviced Apartments & Extended Stay

Long-term guests need home-like amenities. Durability matters more than luxury feel.

Recommended Configuration

Budget Hotels & Motels

Cost per wash matters. Polyester blend survives 150+ washes vs 100 for pure cotton. Operational savings offset guest experience trade-off.

Recommended Configuration

Healthcare & Senior Living

Hygiene standards require frequent bleaching. Vat-dyed towels maintain color and last 80-100 washes with bleach.

Recommended Configuration

Trusted by
Hotel Leaders Worldwide

Join 500+ hotels across 57 countries, from boutique properties to international chains, Hotemax is the preferred hotel supplies partner for hotels that demand both luxury quality and smart ROI

Get Your Custom Quote in 24 Hours

Tell us about your hotel towel needs, and our team will quote with product details and transparent pricing.

Request Your Quote Now

Fill out the form below and we’ll get back to you soon

Frequently Asked Questions

Quick answers to common questions about purchasing hotel towels from Hotemax.

Q: What is your minimum order quantity (MOQ)?

A: Normally, our MOQ is 500-1000pcs based on your custom requirements. We can also work solutions for your project after learn about more details, just contact us and advise your demands. 

A: Hotel towel price is mainly based on five factors: (1) GSM weight, (2) Material type (Egyptian cotton costs more than standard ring-spun), (3) Order quantity (volume discounts available), (4) Customization, (5) Packaging

A: Yes, we support sample testing before mass order, and we can provide free design service to customize your samples. Sample cost: $50-$ 150, depending on your specific requirements. Production time: 5-7 days + shipping. 

A: Yes, we support mixed orders for different hotel supplies, including hotel bed linens, hotel towels, hotel bathrobes, hotel slippers, hotel toiletries, and so on. 

A: Higher GSM (650–750) is ideal for luxury rooms.
Mid-range hotels typically use 450–600 GSM for faster drying and lower laundry cost.
Budget hotels use 350–450 GSM for cost-efficiency and quick turnover. 
You can consult our expert at any time convenient for you.

A: For spas and wellness areas, bamboo–cotton blend or low-twist cotton offers better softness and absorbency.
For pool towels, quick-dry cotton or colorfast vat-dyed options are recommended.

A: Yes. Options include bamboo blends, chlorine-free bleaching, enzyme processing, and recycled packaging.

A:

Yes. We can supply coordinated towel sets for:

  • Guest rooms
  • Spa
  • Gym
  • Pool/Beach
  • Housekeeping
  • Restaurant/Back-of-house
Q: Can you match the towel specifications of our existing supplier?

Yes. We can match your current size, GSM, weave, border, and whiteness by analyzing your sample or specification sheet. Just send us a sample or the specification sheet for check.

A: Yes, we use the Pantone color matching system. Providing Pantone code or a physical color swatch, then we can make samples for your approval. Color consistency: ±2% within batch.

A: We offer:

  • Jacquard woven logos (most durable)

  • Embroidery logos (premium look)

  • Border customization (dobby or jacquard)

A: Our custom hotel towel sample lead time is typically 5-7 days.

A: Minor adjustments possible within first 7 days (thread color, logo placement). Major changes require restarting production—deposit non-refundable.

Q: What certifications do your towels have?

A: ISO 9001 (quality management), OEKO-TEX Standard 100 (textile safety), BSCI (social compliance), ISO 14001 (environmental). Certificates provided upon request. We also support third-party testing report.

A: Spectrophotometer testing for each dye batch. Tolerance: ±2% shade variation within order. We maintain dye lot records for reorders within 12 months.

A: We control GSM, loop density, whiteness, and size tolerance through automated systems and manual inspections before final packing.

A: <0.5% (industry average: 2-3%). We conduct 100% inspection before shipment. Third-party QC (SGS, Bureau Veritas) welcome at buyer’s cost.

A: All towels are pre-shrunk. Expected shrinkage: <2% after first 3 washes.

Q: What is the production lead time?

A: Standard orders (5,000-20,000 pcs): 25-35 days after deposit. Large orders (>50,000 pcs): 35-45 days. We will advise the lead time along with the quotation and make sure the production finishes on time for your project.

A: We provide one-on-one customer service, and provide weekly updates with photos emailed every 7 days. You can also contact your sales manager anytime for the status check.

A: We can arrange shipment with Sea freight (20-40 days, most cost-effective), air freight (10-15 days, costs 5-8x more), air express for samples (5-7 days). We handle FOB, CIF, or DDP terms, and can also ship goods to your shipping forwarder or warehouse, here are details about how we ship your hotel towels.

A: We maintain 98% on-time delivery. If delay occurs, we will notify you immediately with an explanation and revised timeline. If causing any loss, we will discuss case by case or do what we agreed before order.

Keep Your Hotel Towels Fresh, Absorbent, and Long-Lasting

Proper care extends the lifespan of hotel towels, keeps them soft for guests, and reduces housekeeping and laundry costs. Following the correct washing and drying methods helps maintain absorbency and whiteness throughout daily commercial use.

Hotel Towels Maintenance Tips

Ready to Upgrade Your Hotel Towels?

Whether you’re opening a new property or replenishing stock, our team can help you choose the right material, GSM, and customization options for your rooms, spa, gym, or pool.

Get A Quote Now

Our sales team will review your inquiry and get back to you within 12 hours.

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